I've described the art fair "wake effect" (wake in the sense of the wake that a ship leaves behind when it moves through the water) as a significant reason to attend and be present at art fairs: all the good stuff that happens "after" the fair is over and because of the fair.
First wake effect: Vogue magazine editors saw Cirenaica Moreira's work at Aqua and now we've been notified that they will be doing a feature article on her and her work in the near future!
First wake effect: Vogue magazine editors saw Cirenaica Moreira's work at Aqua and now we've been notified that they will be doing a feature article on her and her work in the near future!