Effective today (September 5th, 2013) Facebook has put into effect new Terms of Service and privacy policies that radically and significantly increase Facebook’s power to use your content and identity.
“The new Facebook Terms of Use have been modified to allow the company to sell virtually anything that is uploaded to the service, including all your photos, your identity and your data. Facebook has explicitly removed the privacy protection from the commercialization rights.”Details here and good Q's and A's here.